The Dry January trend has grown in popularity over the past few years. 

According to food and drink research firm CGA, there's a rising percentage of people taking part. 35 percent of adults in the U.S. skipped alcohol in January 2022 compared to 21 percent in 2019. 

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Related: Grand Marais is now home to the first non-alcoholic bottle shop of its kind along the North Shore - reflecting a growing trend of non-drinkers