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66% of Americans don’t feel fully prepared for Natural Disasters

Aug 30, 2022 10:50AM ● By Editor
An emergency evacuation kit. Photo source: Getty Images

By Maggie Davids from Value Penguin • August 29, 2022

Despite another record-breaking summer of brutal heat waves and wide-scale flooding, the majority of Americans say they don’t feel entirely prepared for a natural disaster. In fact, almost half of consumers don’t know what disaster damages their homeowners insurance policy includes — which may leave some with inadequate coverage.

We asked nearly 1,600 U.S. consumers about their natural disaster preparedness. In addition to discussing what Americans are missing in their emergency preparedness kits, we’ll also go over the percentage of consumers who consider their potential exposure to a disaster when deciding where to live. Finally, we’ll discuss the implications of living in a high-risk area on homeowners insurance policies.

Key findings
  • Two-thirds of Americans don’t feel fully prepared for potential natural disasters, with many lacking key emergency preparedness items. The main things consumers don’t have include generators (73%), emergency evacuation kits (68%) and radios (45%). Overall, Southerners feel most prepared, while Westerners feel least prepared.
  • 45% of Americans don’t know what their insurance covers related to natural disaster claims. And only 26% say they have an additional natural disaster insurance policy.
  • The Federal Emergency Management Agency (FEMA) classification of natural disasters is critical in determining aid, but most consumers aren’t sure what could be considered a natural hazard. In total, 51% of Americans couldn’t name all 18 events that FEMA considers natural hazards, which is a vital first step in classifying natural disasters. Specifically, less than 10% of consumers know hail, strong wind and lightning can be considered natural disasters.
  • A significant percentage of Gen Zers (37%) and millennials (32%) are factoring natural disasters into decisions about where to live. That’s compared with 23% of Gen Xers and 18% of baby boomers.
  • More than a third of Americans (36%) believe natural disasters are getting more frequent and powerful. This belief is most common among baby boomers (43%).
Most Americans don’t feel fully prepared for natural disasters

In total, two-thirds of Americans don’t feel fully prepared for potential natural disasters, but that figure varies by region. Southerners (37%) are the most likely to feel fully prepared, while Northeasterners are the most likely to feel somewhat prepared (59%). Westerners, on the other hand, feel the least prepared. Here’s a full breakdown:

  • Southerners: 37% feel fully prepared and 53% feel somewhat prepared
  • Northeasterners: 32% feel fully prepared and 59% feel somewhat prepared
  • Midwesterners: 34% feel fully prepared and 56% feel somewhat prepared
  • Westerners: 27% feel fully prepared and 56% feel somewhat prepared

One reason why consumers don’t feel prepared? It may be because many lack key emergency preparedness items. Notably, 68% of Americans don’t have an emergency evacuation kit — making it the least prevalent preparedness item behind generators (73%). For a closer look at what supplies consumers do have, take a look at the graph below:

This is a graph about natural disaster supplies

FEMA recommends including a radio in a basic emergency supply kit to receive critical emergency weather updates or evacuation information during a disaster, particularly because they’re built to withstand power outages or service failures while other devices (like cellphones) may fail. However, less than half (45%) of Americans have one. Additionally, 37% don’t have at least three days worth of water and 25% don’t have three days worth of nonperishable food set aside for an emergency.

Overall, just over a quarter (26%) have spent money in the past year to prepare for future natural disasters. Of this group, 9% have spent $10,000 or more, with men (12%) more likely to do so than women (5%).

Regardless of whether they feel ready, the majority of Americans (48%) will only start making preparations when they’re given advanced warning for an expected disaster. Meanwhile, 30% of Americans either don’t prepare for a natural disaster or only start preparing one day or less before a disaster is expected to hit.

Nearly all Americans living in disaster-prone areas have been impacted

Overall, 91% of Americans say they’ve experienced a natural disaster. Of the 91% of Americans living in an area with increased risk, nearly all (92%) have been negatively impacted by natural disasters. Power outages (79%) are the most common impact, but among those who’ve been impacted financially:

  • 26% have experienced damage to their place of residence
  • 19% have lost income
  • 19% have experienced damage to their vehicles
  • 17% have been evacuated

Gen Xers (26%) and Southerners (23%) are more likely to report income loss. Southern states have higher poverty rates than other regions, which may offer an explanation here. Households with low income are typically more impacted by natural disasters than their high-earning counterparts (more on that soon). They also tie with Westerners — where poverty rates are comparatively lower — as the most likely group to be evacuated (20%), which likely impacts income loss.

Additionally, Midwesterners — who are generally more prone to experiencing strong winds, tornados and hail than residents in other states — are the most likely to report home damage (31%) and car damage (26%).

By income group, just 12% of six-figure earners have lost income due to a natural disaster. That compares with 27% of those with household incomes between $35,000 and $49,999 — the most likely group to report income loss. Although six-figure earners were generally less likely to be financially impacted by a natural disaster than Americans at lower income levels, they were notably most likely to experience home damage (32%) and car damage (24%).

In light of these findings, it’s worth noting that research indicates natural disasters impact households with low income disproportionately. An NPR analysis of FEMA aid registrations between 2014 and 2018 found that the homeowners with the lowest income who’ve experienced natural disasters receive about half as much to rebuild their homes compared with higher-income homeowners. Additionally, FEMA was twice as likely to deny housing assistance to lower-income disaster survivors.

Preventing financial losses from natural disasters: Top tips for homeowners

Though some properties are at more risk of experiencing a natural disaster than others, the increasing volatility of natural disasters means homeowners should have some preventive measures in place. To help mitigate the potential financial losses you may experience, VinZant offers the following advice:

  • Decide which homeowners policy is right for you. VinZant recommends getting quotes from at least five companies to ensure you get your best insurance price. When deciding what policies meet your needs, make sure to factor in the size of your home, your property’s risk rating score and the value of your items.
  • Preparation is key. "Make sure you have the right insurance policy first, then copy and secure your important documents," VinZant says. "Take a video of the things inside your home to ensure you receive proper coverage if your property gets damaged." Additionally, understanding the difference between the cash value of your items and replacement costs can play a critical role in ensuring your claims are approved if there’s an emergency.
  • Make an emergency disaster kit using FEMA’s basic disaster supply kit list. Regardless of your area’s risk rating, FEMA advises that Americans have an emergency disaster kit. If you’re on a strict budget, consider building your emergency disaster kit over time. Preparing an evacuation kit, which should include important documents detailing your identification, bank records and prescription medications, can also ensure you don’t lose or forget crucial supplies in an emergency.
To see more of the research, follow this link to the Value Penguin website. https://www.valuepenguin.com/natural-disaster-preparedness-survey
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